If you read my last article you now know what Local SEO is and who it is for. If you have not read it click here and take a quick gander before coming back. Don’t worry I will still be here. I promise.
Now that you know what Local SEO is, we’ll start by getting into some specific tactics for you to use when ranking your company website with Local SEO. Let’s begin:
Pull out your phone and Google the phrase you want to rank for. Then, do the same at your computer. This will give you an indication of the companies that are already ranking for the keyword in your local area. Disregard any Yelp or Foursquare listings, or any other listing that is not a competitor’s website. We will discuss how to tackle those next week.
Now that you know who is ranking for the keywords you want to rank for, it’s time to expand your list. People are rather detailed when they search for something they need. Don’t limit yourself to only “Mexican Restaurant”, go ahead and try to rank for “Best Burrito”. This will insure that you hit your entire target demographic.
Then, go to your website and make sure your website references the following:
The region you want to rank for (Los Angeles, Chicago, New York, or wherever you may be). This will allow Google to know that you are targeting this local area.
Your key phrase placed in the text in a way that makes logical sense.
Your key phrase placed in the H1 tag on each page.
Incorporate Schema.org references into your website. Schema is a form a data that search engines can read to associate you with a location. Schema can be an entire article dedicated all to itself, and many people have written much clearer articles than I ever could. here is an article from Search Engine Land that will give you tips on Schema.
Your full physical address so that Google continues to recognize you as a business in your targeted area.
Clear any and all links to your social media and other web personas. This is very important for future steps, which I’ll explain in the next post.
Above all else, if you have multiple locations then make sure you repeat the previous steps for each location-specific page. This will allow you to rank each location for the specific keywords necessary.
That’s about it for your website. Next week we’ll look at what to do to fire up your web personas and incorporate them into your Local SEO efforts.
Now I want to hear from you guys. What are you currently doing on your website to rank your company for Local SEO? Leave your tips in the comments below.
InfoStreet is a Cloud app provider that offers SkyDesktop, a free patent-pending Cloud Desktop; SkyAppMarket, an app marketplace where a business can choose from the best Cloud apps in the market; and SkyLogin, a single sign-on solution and network management tool. Together they provide all the files and applications a company needs to run their business in the Cloud.